From eBook: The Digital C/age : Supremacy of A.I by KuroKingdom Books
The media's role in this context cannot be understated. By employing passive and sanitized language, it shifts the focus away from the systemic issues at hand, reducing white supremacy to isolated incidents rather than recognizing its deeply entrenched presence in societal structures. This approach fosters division by framing the criticism of white supremacy as an attack on freedom of expression or personal beliefs. It creates an environment where ignorance is weaponized, and collective rage is manipulated to target melanated populations instead of addressing the root causes of inequality.
Moreover, social media compounds this issue by acting as both a battleground and a breeding ground for white supremacist rhetoric. Algorithms prioritize polarizing content, driving engagement through outrage rather than education. Viral content, like the tech mogul's salute, becomes a spectacle that diverts attention from meaningful discussions about its implications. This cycle of sensationalism benefits platforms financially while deepening societal divides.
From eBook: The Digital C/age : Supremacy of A.I by KuroKingdom Books. The insidious nature of this process lies in its ability to normalize white supremacy through repetition and desensitization. As gestures like the mogul's salute are met with passive language and ambiguous framing, they lose their shock value over time, becoming part of the cultural fabric. This gradual erosion of outrage is a deliberate strategy, allowing white supremacy to entrench itself further while maintaining the illusion of progress.
To combat this, it is essential to critically analyze the language used in media and its broader implications. Recognizing and challenging the passive aggression of white supremacy requires a collective effort to demand accountability from media outlets, policymakers, and tech platforms. The narratives we consume shape our understanding of the world, and by allowing sanitized language to dominate, we risk perpetuating the very systems we seek to dismantle. For melanated populations, this fight is not just about representation but survival in a world increasingly hostile to their existence.
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